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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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Click-through as currency shows how brands have got the internet all wrong
6+ day, 12+ hour ago (54+ words) Campaign UK If you haven't seen this in a presentation yet, you'll see it very soon: when teens realised Facebook posts in which brands were mentioned rose higher in the News Feed, they began adding brand names to the end…...
The new rules of search: five ways to stay visible in the age of AI
6+ day, 18+ hour ago (36+ words) Campaign UK With AI increasingly answering questions directly, marketers are no longer competing for clicks but for inclusion, credibility and narrative...